It’s logical to think that when we smell something delicious, it makes us want to eat that food. But new research shows that may not be the case. Researchers at the University of South Florida conducted an experiment where they exposed subjects to either the smell of strawberries or cookies and then offered them a […]
Miami, FL – For the first time in decades, South Florida residents and visitors have a new transportation option to take them from city to city. The new Brightline rail system connects Miami, Ft. Lauderdale and West Palm Beach and will eventually reach Orlando as well. Brightline terminals are constructed with the modern traveller in […]
Most studies and discussions concerning ambient scenting revolve around using scent to drive consumer behavior. However, scent can also be used in business environments that are business-to business (B2B) and corporate internal meetings and workspaces. As the sense most closely tied to emotion and mood, smell can work to help us feel more confident, alert, […]
It may be cold outside, but all the more reason for it to smell amazing inside! Give your customers a respite from winter weather with seasonal scents that will make them feel cozy, nostalgic and in the mood to spend money with you. Be sure to use winter appropriate fragrances at this time of year, […]
Miami, FL (October 22, 2018) – Beaches Resorts once again hosted “Social Media on the Sand,” an invitation-only event at the gorgeous Beaches Turks & Caicos Resort & Spa October 17-21, 2018. The immersive event was for parenting bloggers and helped attendees sharpen their social media skills while creating unforgettable family experiences in a luxurious […]
Now that it is nearly winter, we should all be thinking about flu season. The flu last year was particularly nasty, with a hospitalization rate of 107 per every 100,000 people, a record breaker. We do not know what this year will bring, but it never hurts to be prepared. Even if you get the […]
Work isn’t what it used to me. In the old days, people would often work for the same company for decades and retire from there with a pension and a gold watch. Today, the Internet has enabled a transformation of the workplace, with millions of Americans participating in the “gig economy.” The Freelance Revolution This […]
In less than three weeks, the beautiful Beaches resort in the Turks and Caicos Islands will host a unique event, Social Media on the Sand. On October 17-21, over 100 parenting bloggers will be attending this invitation-only conference where they will learn how to sharpen their social media skills. Since Beaches is a family-friendly, all […]
Your sense of smell is probably the sense that you most take for granted. In fact, in a survey of people ages 16 to 30, more than half of them (53%) said they would rather give up their sense of smell than their laptop or mobile phone. Although the sense of smell is highly important […]
American Millennials, those aged 22-35 in 2018, are close to becoming the largest generation and are expected to surpass the Baby Boomers by 2019. By next year, the ranks of Millennials will be around 73 million, compared to roughly 72 million Baby Boomers. Since they are such a large proportion of the population and are […]
With a new school year starting, children, particularly high school and college students, will begin experiencing stress from academic, social and time management pressures. Luckily, researchers in Korea have discovered a highly effective technique to reduce student stress: scent. Female high school students were exposed to bergamot essential oil or a scentless carrier oil during […]
A research group recently published a study they did on the emotional effect of scent. They measured the galvanic skin response, like that used in a lie detector test, to determine individuals’ emotional reaction to scent. The study The study tested 50 people, split into a test group and a control group. All participants were […]
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