Category: Experiential marketing

Making Shopping Fun

There are two kinds of consumers: hedonic and utilitarian. Hedonic means that the person is more likely to evaluate a product or store based on pleasantness and fun. Utilitarian means they are more focused on product features and price. Although people evaluate products and stores based on a combination of pleasantness and function, most people […]

Air Esscentials Scents “Social Media on the Sand” 3-Day Event Hosted by Beaches Resorts, Turks & Caicos Islands

Miami, FL (October 22, 2018) – Beaches Resorts once again hosted “Social Media on the Sand,” an invitation-only event at the gorgeous Beaches Turks & Caicos Resort & Spa October 17-21, 2018. The immersive event was for parenting bloggers and helped attendees sharpen their social media skills while creating unforgettable family experiences in a luxurious […]

Beaches Social Media Event Will Smell Amazing

In less than three weeks, the beautiful Beaches resort in the Turks and Caicos Islands will host a unique event, Social Media on the Sand. On October 17-21, over 100 parenting bloggers will be attending this invitation-only conference where they will learn how to sharpen their social media skills. Since Beaches is a family-friendly, all […]

Appealing to Millennials with Environmental Scenting

American Millennials, those aged 22-35 in 2018, are close to becoming the largest generation and are expected to surpass the Baby Boomers by 2019. By next year, the ranks of Millennials will be around 73 million, compared to roughly 72 million Baby Boomers. Since they are such a large proportion of the population and are […]

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