Warm & Fresh Scents and Seasons

Have you ever wondered why we prefer warm scents like vanilla, tobacco, leather and cinnamon in the fall and winter and fresh scents like berries, marine and light florals in the spring and summer? One explanation is that some fragrances have trigeminal effects. This means that some minty scents actually stimulate a physical sensation on the skin. For example, peppermint …

The Senses in Store Design

When customers walk into a store, all of their senses are engaged. They see the lighting, colors and displays. They hear the type of music or soundscape and its volume and experience its tempo. They smell the ambient scent, product scent, malodors or lack of scent. They feel the store’s temperature and the products themselves. In certain situations, they are …

The Big Picture on Scent Marketing

In this blog, we frequently let you know about new and exciting research on the effects of ambient scent and how it can help businesses and boost sales. Now, researchers have released a new study that analyzes multiple scent studies to draw some overall conclusions. In this meta-analysis, the combination of large amounts of data from the various studies gives …

Ambient Scent Is the Star at the Movies

When you think of going to the movies, one thing that comes to mind may be the smell of popcorn. According to a study done in Portugal, movie theatres will do better and get more repeat business if they add some ambient scent. The Right Fragrance for the Movies The researchers started out by testing different scents for pleasantness and …

How Scent Stimulates Social Interaction

Social interaction is universally viewed as a positive thing. People derive numerous benefits from interacting with others, whether they are close family and friends, acquaintances, neighbors or strangers. Some studies have pointed out that it is absolutely necessary for our health and wellbeing. But meaningful social interaction can be elusive when we are increasingly absorbed in phones and other technology. …

Next Level Scenting for Hospitality

If you are a frequent reader of this blog, you know that the hospitality industry was an early adopter of scent marketing (you can read about the history of scent marketing here). Many of the well-known hotel and resorts chains scent their lobbies, many of them with signature scents. This includes Hyatt, Mandarin Oriental, Westin, Le Meridien, Ritz Carlton and …

Scent & Body Image Perception

Having an unhealthy perception of your body image can lead to a host of mental disorders, including eating disorders, depression, anxiety, low self esteem, substance abuse and suicide. Unfortunately, the incidence of negative body image is extremely high especially among women and girls. About half of 13-year old girls said they were unhappy with their bodies. This percentage increased to …

Forget Me Not: Scent and Memory

When it comes to business, getting your customers and prospects to remember your business and important features about your product is a top priority. Scent can be a highly effective tool in your marketing toolkit to help make your business memorable. Scent is processed in the limbic system of the brain. In addition to processing emotion, the limbic system is …

Making Shopping Fun

There are two kinds of consumers: hedonic and utilitarian. Hedonic means that the person is more likely to evaluate a product or store based on pleasantness and fun. Utilitarian means they are more focused on product features and price. Although people evaluate products and stores based on a combination of pleasantness and function, most people tend to put more emphasis …

Scenting for Seniors’ Wellbeing

While you want your assisted living facility or nursing home to smell nice so that it is pleasant for visiting prospective families and the seniors who live there, there are other compelling reasons to use scent in your facility. Many scents can have therapeutic uses that can help your residents. Memory care and cognition Fragrance has been used in healthcare …

Scenting for Nursing Homes & Assisted Living Facilities

Over 800,000 older Americans live in assisted living facilities and another 1.5 million live in nursing homes. The population of people 65 years and older is expected to reach 78 million people by 2030, more than the number of children for the first time in US history. Because of this demographic shift and longer life expectancies, more and more seniors …

Fighting Smoke with Scent

If you are a cigarette smoker who wants to quit, there is some good news. Sniffing a pleasant scent can help reduce cigarette craving significantly. Nearly 40 million Americans and a billion people worldwide smoke cigarettes. Most of those want to quit and about half of smokers say they have tried to quit within the past year. Unfortunately, almost half …