Using Scent to Encourage Movement

If you have a large space, there may be times when you want to attract customers or guests to one area. For example, a store may have a display for a special promotion or a product demonstration. A hotel might want to draw guests to a lounge for a live music act. Signage helps, but now you can use a …

The Role of Smell in Health Club Memberships

If you own or manage a health club or gym, you know that it is much more cost effective to keep your members than to go get new ones. A new study has discovered exactly how the senses (smell, sight, hearing and touch) impact attraction, retention and cancellation of health club members. The Importance of the Senses The researchers talked …

Improving Your Retail Fashion Store Environment

If you have a retail clothing store, you may wonder how the sensory elements (sight, sound, scent, touch and taste) in your store affect customer perceptions. Researchers at the London College of Fashion in the UK decided to find out. They observed and interviewed primarily young, female shoppers in mass market, mid-level and luxury clothing stores in the fashion centers …

Why Shopping Malls Should Scent

In previous posts about retail scenting, we have concentrated on individual stores. But there is also reason for indoor shopping malls to use environmental scenting. Canadian researchers Chebat and Michon studied how ambient scent in a shopping mall affects shoppers’ perceptions and spending. Although other studies have shown that scent impacts shopper emotions, this study found that emotions were not …

Warm & Fresh Scents and Seasons

Have you ever wondered why we prefer warm scents like vanilla, tobacco, leather and cinnamon in the fall and winter and fresh scents like berries, marine and light florals in the spring and summer? One explanation is that some fragrances have trigeminal effects. This means that some minty scents actually stimulate a physical sensation on the skin. For example, peppermint …

The Senses in Store Design

When customers walk into a store, all of their senses are engaged. They see the lighting, colors and displays. They hear the type of music or soundscape and its volume and experience its tempo. They smell the ambient scent, product scent, malodors or lack of scent. They feel the store’s temperature and the products themselves. In certain situations, they are …

The Big Picture on Scent Marketing

In this blog, we frequently let you know about new and exciting research on the effects of ambient scent and how it can help businesses and boost sales. Now, researchers have released a new study that analyzes multiple scent studies to draw some overall conclusions. In this meta-analysis, the combination of large amounts of data from the various studies gives …

Ambient Scent Is the Star at the Movies

When you think of going to the movies, one thing that comes to mind may be the smell of popcorn. According to a study done in Portugal, movie theatres will do better and get more repeat business if they add some ambient scent. The Right Fragrance for the Movies The researchers started out by testing different scents for pleasantness and …

How Scent Stimulates Social Interaction

Social interaction is universally viewed as a positive thing. People derive numerous benefits from interacting with others, whether they are close family and friends, acquaintances, neighbors or strangers. Some studies have pointed out that it is absolutely necessary for our health and wellbeing. But meaningful social interaction can be elusive when we are increasingly absorbed in phones and other technology. …

Next Level Scenting for Hospitality

If you are a frequent reader of this blog, you know that the hospitality industry was an early adopter of scent marketing (you can read about the history of scent marketing here). Many of the well-known hotel and resorts chains scent their lobbies, many of them with signature scents. This includes Hyatt, Mandarin Oriental, Westin, Le Meridien, Ritz Carlton and …

Scent & Body Image Perception

Having an unhealthy perception of your body image can lead to a host of mental disorders, including eating disorders, depression, anxiety, low self esteem, substance abuse and suicide. Unfortunately, the incidence of negative body image is extremely high especially among women and girls. About half of 13-year old girls said they were unhappy with their bodies. This percentage increased to …

Forget Me Not: Scent and Memory

When it comes to business, getting your customers and prospects to remember your business and important features about your product is a top priority. Scent can be a highly effective tool in your marketing toolkit to help make your business memorable. Scent is processed in the limbic system of the brain. In addition to processing emotion, the limbic system is …