Scents to Combat Anxiety

In these stressful times, you probably are dealing with a variety of worries. Will you or your loved ones get sick? Will your business survive? Will the country head into a Great Depression? Take a deep breath. Anxiety in itself causes health issues are ironically makes you more susceptible to viruses and other pathogens. Try reducing your anxiety with scent. …

Navigating the Corona Virus Crisis

The corona virus is negatively impacting businesses across the world as people avoid socializing and even leaving their homes. Although there is sure to be revenue disruption for most businesses for the next several months, what you do now can help mitigate the effects and position your business for the future. Communicate Reach out to the customers on your email …

Scent to Reduce Stress & Improve Immune Response

In these turbulent times, ambient scent may be the last thing on your mind. But did you know that hospitals, doctors’ offices, nursing homes and other healthcare facilities as well as individuals can reduce stress and promote wellness using scent? Anxiety Management In one study at the Sloan-Kettering Cancer Center, researchers administered either a vanilla scent or non-scented air to …

A Lot of What You Think You Know About Marketing Is Wrong

Traditional marketing is based on certain assumptions about the way people take in information and make decisions. For example, that consumers need to pay attention to a message for it to make a difference or that buyers make decisions based on rational thought. As scent marketing experts, we’ve been saying for years that people don’t necessarily operate that way. Now …

Enhancing Performance on Work Tasks

If you own or manage a business, you want to make sure that your employees are being productive. A surprising way to help workers concentrate on their tasks is by manipulating your office environment with color and scent. Warm vs. Cool Colors Colors have a definite effect on our mood. Although different people have varying color preferences, cool colors tend …

Using Scent to Encourage Movement

If you have a large space, there may be times when you want to attract customers or guests to one area. For example, a store may have a display for a special promotion or a product demonstration. A hotel might want to draw guests to a lounge for a live music act. Signage helps, but now you can use a …

The Role of Smell in Health Club Memberships

If you own or manage a health club or gym, you know that it is much more cost effective to keep your members than to go get new ones. A new study has discovered exactly how the senses (smell, sight, hearing and touch) impact attraction, retention and cancellation of health club members. The Importance of the Senses The researchers talked …

Improving Your Retail Fashion Store Environment

If you have a retail clothing store, you may wonder how the sensory elements (sight, sound, scent, touch and taste) in your store affect customer perceptions. Researchers at the London College of Fashion in the UK decided to find out. They observed and interviewed primarily young, female shoppers in mass market, mid-level and luxury clothing stores in the fashion centers …

Why Shopping Malls Should Scent

In previous posts about retail scenting, we have concentrated on individual stores. But there is also reason for indoor shopping malls to use environmental scenting. Canadian researchers Chebat and Michon studied how ambient scent in a shopping mall affects shoppers’ perceptions and spending. Although other studies have shown that scent impacts shopper emotions, this study found that emotions were not …

Warm & Fresh Scents and Seasons

Have you ever wondered why we prefer warm scents like vanilla, tobacco, leather and cinnamon in the fall and winter and fresh scents like berries, marine and light florals in the spring and summer? One explanation is that some fragrances have trigeminal effects. This means that some minty scents actually stimulate a physical sensation on the skin. For example, peppermint …

The Senses in Store Design

When customers walk into a store, all of their senses are engaged. They see the lighting, colors and displays. They hear the type of music or soundscape and its volume and experience its tempo. They smell the ambient scent, product scent, malodors or lack of scent. They feel the store’s temperature and the products themselves. In certain situations, they are …