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Jennifer Dublino

Scents to Combat Anxiety

In these stressful times, you probably are dealing with a variety of worries. Will you or your loved ones get sick? Will your business survive? Will the country head into a Great Depression? Take a deep breath. Anxiety in itself causes health issues are ironically makes you more susceptible to viruses and other pathogens. Try […]

Scent to Reduce Stress & Improve Immune Response

In these turbulent times, ambient scent may be the last thing on your mind. But did you know that hospitals, doctors’ offices, nursing homes and other healthcare facilities as well as individuals can reduce stress and promote wellness using scent? Anxiety Management In one study at the Sloan-Kettering Cancer Center, researchers administered either a vanilla […]

A Lot of What You Think You Know About Marketing Is Wrong

Traditional marketing is based on certain assumptions about the way people take in information and make decisions. For example, that consumers need to pay attention to a message for it to make a difference or that buyers make decisions based on rational thought. As scent marketing experts, we’ve been saying for years that people don’t […]

Improving Your Retail Fashion Store Environment

If you have a retail clothing store, you may wonder how the sensory elements (sight, sound, scent, touch and taste) in your store affect customer perceptions. Researchers at the London College of Fashion in the UK decided to find out. They observed and interviewed primarily young, female shoppers in mass market, mid-level and luxury clothing […]

Why Shopping Malls Should Scent

In previous posts about retail scenting, we have concentrated on individual stores. But there is also reason for indoor shopping malls to use environmental scenting. Canadian researchers Chebat and Michon studied how ambient scent in a shopping mall affects shoppers’ perceptions and spending. Although other studies have shown that scent impacts shopper emotions, this study […]

Warm & Fresh Scents and Seasons

Have you ever wondered why we prefer warm scents like vanilla, tobacco, leather and cinnamon in the fall and winter and fresh scents like berries, marine and light florals in the spring and summer? One explanation is that some fragrances have trigeminal effects. This means that some minty scents actually stimulate a physical sensation on […]

The Senses in Store Design

When customers walk into a store, all of their senses are engaged. They see the lighting, colors and displays. They hear the type of music or soundscape and its volume and experience its tempo. They smell the ambient scent, product scent, malodors or lack of scent. They feel the store’s temperature and the products themselves. […]

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