If you have a retail clothing store, you may wonder how the sensory elements (sight, sound, scent, touch and taste) in your store affect customer perceptions. Researchers at the London College of Fashion in the UK decided to find out. They observed and interviewed primarily young, female shoppers in mass market, mid-level and luxury clothing […]
In previous posts about retail scenting, we have concentrated on individual stores. But there is also reason for indoor shopping malls to use environmental scenting. Canadian researchers Chebat and Michon studied how ambient scent in a shopping mall affects shoppers’ perceptions and spending. Although other studies have shown that scent impacts shopper emotions, this study […]
When customers walk into a store, all of their senses are engaged. They see the lighting, colors and displays. They hear the type of music or soundscape and its volume and experience its tempo. They smell the ambient scent, product scent, malodors or lack of scent. They feel the store’s temperature and the products themselves. […]
In this blog, we frequently let you know about new and exciting research on the effects of ambient scent and how it can help businesses and boost sales. Now, researchers have released a new study that analyzes multiple scent studies to draw some overall conclusions. In this meta-analysis, the combination of large amounts of data […]
Social interaction is universally viewed as a positive thing. People derive numerous benefits from interacting with others, whether they are close family and friends, acquaintances, neighbors or strangers. Some studies have pointed out that it is absolutely necessary for our health and wellbeing. But meaningful social interaction can be elusive when we are increasingly absorbed […]
When it comes to business, getting your customers and prospects to remember your business and important features about your product is a top priority. Scent can be a highly effective tool in your marketing toolkit to help make your business memorable. Scent is processed in the limbic system of the brain. In addition to processing […]
There are two kinds of consumers: hedonic and utilitarian. Hedonic means that the person is more likely to evaluate a product or store based on pleasantness and fun. Utilitarian means they are more focused on product features and price. Although people evaluate products and stores based on a combination of pleasantness and function, most people […]
Can the type of ambient scent influence how many calories you consume? Scientists say yes. Temperature and Appetite Scientists know that ambient temperature influences appetite because the human body tries to maintain an optimal body temperature. The colder it gets, the more people expend energy through activities like shivering. To counteract the calories burned, they […]
More different types of businesses are recognizing how multi-sensory marketing can enhance their brand, make customers feel comfortable and ultimately, sell more. This trend is even more apparent in luxury and high-end products. Jewelry Stores For example, a number of independent jewelry stores are using multi-sensory marketing. Dianna Rae Jewelry in Lafayette, LA prepares for customers […]
Do you want to increase sales in your jewelry store? Try using environmental scenting. Environmental, also known as ambient scenting, is a marketing strategy where you diffuse a pleasant fragrance in your store. Research has shown that scenting retail stores increases linger time, increases dollar sales, improves customer perception and satisfaction and leads to more […]
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It’s logical to think that when we smell something delicious, it makes us want to eat that food. But new research shows that may not be the case. Researchers at the University of South Florida conducted an experiment where they exposed subjects to either the smell of strawberries or cookies and then offered them a […]
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