If you are a cigarette smoker who wants to quit, there is some good news. Sniffing a pleasant scent can help reduce cigarette craving significantly. Nearly 40 million Americans and a billion people worldwide smoke cigarettes. Most of those want to quit and about half of smokers say they have tried to quit within the […]
It is no secret that people have different ideas of what smells good. Nevertheless, fragrance preferences can shift over time due to cultural forces. It is a good idea for businesses that use environmental scenting to be aware of the trends. Below are some trending fragrances that may lead you to rethink and expand your […]
The sense of smell evolved early as a sort of early warning system, to alert our ancestors to danger from spoiled food, fire, poisons, predators and other threats. Because smell is so important as a safety device, we react nearly instantaneously to it, much faster than to visual stimuli, sound, touch or taste. In our […]
When you sell products, it is easy to measure the effect of a scenting program; more products sold. For service companies, however, things are not as concrete. Can ambient scenting help service companies too? That is what researchers set out to discover. Specifically, they wanted to know how non-noticeable scent in a busy service environment […]
Can the type of ambient scent influence how many calories you consume? Scientists say yes. Temperature and Appetite Scientists know that ambient temperature influences appetite because the human body tries to maintain an optimal body temperature. The colder it gets, the more people expend energy through activities like shivering. To counteract the calories burned, they […]
If you have a spa or are designing one, you should pay particular attention to its sensory design. This includes sight (lighting, color scheme, cleanliness), sound (noise, music), feel (temperature, comfort) and smell (ambient scent, product scents and outside scents). Sight and Sound Spa goers preferred natural materials for the spa design, favoring wood (37%), […]
More different types of businesses are recognizing how multi-sensory marketing can enhance their brand, make customers feel comfortable and ultimately, sell more. This trend is even more apparent in luxury and high-end products. Jewelry Stores For example, a number of independent jewelry stores are using multi-sensory marketing. Dianna Rae Jewelry in Lafayette, LA prepares for customers […]
Do you want to increase sales in your jewelry store? Try using environmental scenting. Environmental, also known as ambient scenting, is a marketing strategy where you diffuse a pleasant fragrance in your store. Research has shown that scenting retail stores increases linger time, increases dollar sales, improves customer perception and satisfaction and leads to more […]
A recent study of using ambient scent in a travel agency showed that the use of scent had a direct and significant effect on the sales of vacation tours. Not only did sales increase during the period of time when the agency was scented, but the sales boost also lingered a little afterwards. A travel […]
Scientists have known for decades that scent influences our emotions and moods since it is processed in the limbic system, the seat of our emotions and associative memory in the brain. Although an individual’s specific experiences shape scent preferences, many scent-emotion connections are very common. For example, most people feel happier and more positive when […]
Americans have a big problem with not getting enough zzz’s; somewhere between 50 and 70 million US adults have a sleep disorder. More than a third (37.9%) report unintentionally falling asleep during the day at least one time in the previous month. Even more alarming, nearly 5% said they had nodded off or fallen asleep […]
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