Everywhere you go, you see products that are labeled as “green” or eco-friendly and this trend is only gathering momentum as consumers demand products that are sustainable, organic and free from harmful chemicals. In fact, almost half of Americans value being environmentally conscious over a growing economy and 90% of consumers consider environmental impact when […]
A new study recently published in the Journal of Environmental Psychology found that the smell of coffee improves performance in math. Researcher Adriana Madzharov, a business professor from the Stevens Institute of Technology, did an experiment where 100 undergraduate students took a 10-question GMAT algebra test. Half of the students were exposed to coffee fragrance […]
Marketing in the past was more general, interruptive and one-way, and it is no surprise, since it relied almost exclusively on broadcast media such as radio and television. The idea was that the sponsors would pay to support the free programming and therefore had the right to interrupt said programming with their marketing messages. Today […]
One of the advantages of scenting is that unlike visual or auditory marketing, it cannot be ignored or tuned out. People can’t shut down their ability to smell. Another cool thing about ambient scenting is that it affects people’s mood and perception whether or not they consciously notice it. But should you call attention to […]
If you see the news, you have undoubtedly heard about “the retail apocalypse,” where brick and mortar stores are going out of business like crazy because they can’t compete with ecommerce, especially the 800-lb. gorilla, Amazon. As of late April 2018, 3,335 stores in the US closed down and 1,699 opened. If you own a […]
When Harry wed Meghan, one of the things that made the royal wedding so special was the event’s signature scent. A History of Event Scenting The fragrance was by luxury perfumer Floris London, which has been creating fragrances since 1730 and created bespoke fragrances for Queen Victoria and King George VI. The wedding of Prince […]
Scent is the newest branding tool, as brands seek to create an immersive experience for their customers. Check out these new ways that brands are liberating fragrances from the bottle to create amazing experiences: Innovative scent branding initiatives The only limit is your imagination! Ask your Air Esscentials rep to find out how you can […]
Hawthorne Jewelry has been selling beautiful fine jewelry on Kearney, Nebraska’s main street for over 140 years. But a year and a half ago, they added something new: scent. That’s about when Hawthorne’s president, Erika Godfrey, met the crew from Air Esscentials at the Retail Jewelers Organization buying show and knew she had to have […]
New modifications and interpretations of trademark law are making it easier for you to trademark your signature scent. Scents were first protected as intellectual property in the US in 1991 for a plumeria scent on sewing thread and yarn. Most of the trademarked scents have been for scented products like bubblegum scented sandals, coconut ukuleles […]
Sudsies is not your ordinary dry cleaner. This upscale, yet friendly company specializes in designer couture wear, and delicate items like wedding dresses, vintage clothing and evening wear. Sudsies also provides alterations and cleaning of home décor items such as rugs and linens. With locations in Miami Beach, North Miami Beach and the Design […]
Virgin Atlantic airline has recently launched a signature scent on its airplanes. The new scent, named Air, has citrus, rose, eucalyptus and lavender and will be used on all of the airline’s 43 planes. The company will also sell candles with the signature scent. According to Daniel Kerzner, VP of Customer Experience at Virgin Atlantic, […]
Think of everyone you know. Chances are, some of them are more tuned in to aromas and may have a better sense of smell than others. Maybe it’s you. Learn how to improve your sense of smell below. Your Incredible Sense of Smell Humans have an extraordinary sense of smell. People can follow the scent […]
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