In this blog, we frequently let you know about new and exciting research on the effects of ambient scent and how it can help businesses and boost sales. Now, researchers have released a new study that analyzes multiple scent studies to draw some overall conclusions. In this meta-analysis, the combination of large amounts of data […]
When you think of going to the movies, one thing that comes to mind may be the smell of popcorn. According to a study done in Portugal, movie theatres will do better and get more repeat business if they add some ambient scent. The Right Fragrance for the Movies The researchers started out by testing […]
Social interaction is universally viewed as a positive thing. People derive numerous benefits from interacting with others, whether they are close family and friends, acquaintances, neighbors or strangers. Some studies have pointed out that it is absolutely necessary for our health and wellbeing. But meaningful social interaction can be elusive when we are increasingly absorbed […]
MIAMI, Oct. 14, 2019 /PRNewswire/ — Beaches® Resorts is gearing up to host its annual “Social Media on the Sand Conference,” an exclusive invitation-only event at the gorgeous Beaches Turks & Caicos Resort & Spa, taking place October 16-20, 2019. The 5-day event is for elite digital mom influencers and features speakers and workshops to help them sharpen […]
If you are a frequent reader of this blog, you know that the hospitality industry was an early adopter of scent marketing (you can read about the history of scent marketing here). Many of the well-known hotel and resorts chains scent their lobbies, many of them with signature scents. This includes Hyatt, Mandarin Oriental, Westin, […]
Because scent marketing is a strategy that has long been “under the radar,” many news articles about it hail it as a new phenomenon. Some people in the industry have even claimed to have invented it within the last 17 years. However, scent marketing has been around for decades and has evolved in terms of […]
Having an unhealthy perception of your body image can lead to a host of mental disorders, including eating disorders, depression, anxiety, low self esteem, substance abuse and suicide. Unfortunately, the incidence of negative body image is extremely high especially among women and girls. About half of 13-year old girls said they were unhappy with their […]
This September, Air Esscentials is turning 14! Time flies when you’re having fun, so it seems like just yesterday that Spence Levy, his brother Marc Levy and cousin Citron Arbel founded the company. When the founders discovered scent’s incredible ability to increase sales revenue, put customers in a good mood and improve product evaluation, they […]
When it comes to business, getting your customers and prospects to remember your business and important features about your product is a top priority. Scent can be a highly effective tool in your marketing toolkit to help make your business memorable. Scent is processed in the limbic system of the brain. In addition to processing […]
There are two kinds of consumers: hedonic and utilitarian. Hedonic means that the person is more likely to evaluate a product or store based on pleasantness and fun. Utilitarian means they are more focused on product features and price. Although people evaluate products and stores based on a combination of pleasantness and function, most people […]
While you want your assisted living facility or nursing home to smell nice so that it is pleasant for visiting prospective families and the seniors who live there, there are other compelling reasons to use scent in your facility. Many scents can have therapeutic uses that can help your residents. Memory care and cognition Fragrance […]
Over 800,000 older Americans live in assisted living facilities and another 1.5 million live in nursing homes. The population of people 65 years and older is expected to reach 78 million people by 2030, more than the number of children for the first time in US history. Because of this demographic shift and longer life […]
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