A new study recently published in the Journal of Environmental Psychology found that the smell of coffee improves performance in math. Researcher Adriana Madzharov, a business professor from the Stevens Institute of Technology, did an experiment where 100 undergraduate students took a 10-question GMAT algebra test. Half of the students were exposed to coffee fragrance […]
New modifications and interpretations of trademark law are making it easier for you to trademark your signature scent. Scents were first protected as intellectual property in the US in 1991 for a plumeria scent on sewing thread and yarn. Most of the trademarked scents have been for scented products like bubblegum scented sandals, coconut ukuleles […]
Virgin Atlantic airline has recently launched a signature scent on its airplanes. The new scent, named Air, has citrus, rose, eucalyptus and lavender and will be used on all of the airline’s 43 planes. The company will also sell candles with the signature scent. According to Daniel Kerzner, VP of Customer Experience at Virgin Atlantic, […]
Think of everyone you know. Chances are, some of them are more tuned in to aromas and may have a better sense of smell than others. Maybe it’s you. Learn how to improve your sense of smell below. Your Incredible Sense of Smell Humans have an extraordinary sense of smell. People can follow the scent […]
Have you heard about the Danish concept of hygge (pronounced hue-guh)? It is an unpretentious feeling of conscious appreciation, being in the moment and having a level of relaxed charm, comfort and coziness, and more and more Americans are seeking to incorporate it into their lives, often through home scenting. Although you can feel hygge […]
Whether you are scenting your business or home, the fragrance will create a certain feeling in your space. For businesses especially, the wrong fragrance choice can have a negative effect, so it is important to choose the right one. Be sure to base your fragrance choice not only on what you personally like, but on […]
More
