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Making Shopping Fun

There are two kinds of consumers: hedonic and utilitarian. Hedonic means that the person is more likely to evaluate a product or store based on ...

Scenting for Seniors’ Well-being

While you want your assisted living facility or nursing home to smell nice so that it is pleasant for visiting prospective families and the seniors ...

Scenting for Nursing Homes & Assisted Living Facilities

Over 800,000 older Americans live in assisted living facilities and another 1.5 million live in nursing homes. The population of people 65 years and older ...

Fighting Smoke with Scent

If you are a cigarette smoker who wants to quit, there is some good news. Sniffing a pleasant scent can help reduce cigarette craving significantly. ...

Fragrance Innovations and Trends

It is no secret that people have different ideas of what smells good. Nevertheless, fragrance preferences can shift over time due to cultural forces. It ...

Safety Scents

The sense of smell evolved early as a sort of early warning system, to alert our ancestors to danger from spoiled food, fire, poisons, predators ...

Scent for Service Businesses

When you sell products, it is easy to measure the effect of a scenting program; more products sold. For service companies, however, things are not ...

Scent’s Effect on Calorie Consumption

Can the type of ambient scent influence how many calories you consume? Scientists say yes. Temperature and Appetite Scientists know that ambient temperature influences appetite ...

Sensory Design for Your Spa

If you have a spa or are designing one, you should pay particular attention to its sensory design. This includes sight (lighting, color scheme, cleanliness), ...

Sense-sational Luxury Marketing

More different types of businesses are recognizing how multi-sensory marketing can enhance their brand, make customers feel comfortable and ultimately, sell more. This trend is ...

Sparkling Scents for Your Jewelry Store

Do you want to increase sales in your jewelry store? Try using environmental scenting. Environmental, also known as ambient scenting, is a marketing strategy where ...

Scent Increases Sales of Vacation Tours

A recent study of using ambient scent in a travel agency showed that the use of scent had a direct and significant effect on the ...

I Second That Emotion

Scientists have known for decades that scent influences our emotions and moods since it is processed in the limbic system, the seat of our emotions ...