Everywhere you go, you see products that are labeled as “green” or eco-friendly and this trend is only gathering momentum as consumers demand products that are sustainable, organic and free from harmful chemicals. In fact, almost half of Americans value being environmentally conscious over a growing economy and 90% of consumers consider environmental impact when […]
Marketing in the past was more general, interruptive and one-way, and it is no surprise, since it relied almost exclusively on broadcast media such as radio and television. The idea was that the sponsors would pay to support the free programming and therefore had the right to interrupt said programming with their marketing messages. Today […]
One of the advantages of scenting is that unlike visual or auditory marketing, it cannot be ignored or tuned out. People can’t shut down their ability to smell. Another cool thing about ambient scenting is that it affects people’s mood and perception whether or not they consciously notice it. But should you call attention to […]
If you see the news, you have undoubtedly heard about “the retail apocalypse,” where brick and mortar stores are going out of business like crazy because they can’t compete with ecommerce, especially the 800-lb. gorilla, Amazon. As of late April 2018, 3,335 stores in the US closed down and 1,699 opened. If you own a […]
Hawthorne Jewelry has been selling beautiful fine jewelry on Kearney, Nebraska’s main street for over 140 years. But a year and a half ago, they added something new: scent. That’s about when Hawthorne’s president, Erika Godfrey, met the crew from Air Esscentials at the Retail Jewelers Organization buying show and knew she had to have […]
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