When Harry wed Meghan, one of the things that made the royal wedding so special was the event’s signature scent. A History of Event Scenting The fragrance was by luxury perfumer Floris London, which has been creating fragrances since 1730 and created bespoke fragrances for Queen Victoria and King George VI. The wedding of Prince […]
New modifications and interpretations of trademark law are making it easier for you to trademark your signature scent. Scents were first protected as intellectual property in the US in 1991 for a plumeria scent on sewing thread and yarn. Most of the trademarked scents have been for scented products like bubblegum scented sandals, coconut ukuleles […]
Virgin Atlantic airline has recently launched a signature scent on its airplanes. The new scent, named Air, has citrus, rose, eucalyptus and lavender and will be used on all of the airline’s 43 planes. The company will also sell candles with the signature scent. According to Daniel Kerzner, VP of Customer Experience at Virgin Atlantic, […]
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