Father’s Day is just around the corner, and we at Air Esscentials understand how important it is to celebrate the pillars of our lives. This year, consider offering a sensory gift that brings the outdoors inside: one of our adventure-inspired scents Air Esscentials is dedicated to creating and delivering a wide range of scents that […]
Summer is full of excitement and adventure, but it can be hard to enjoy when you’re sweating profusely in the blistering heat. Luckily, science provides us with a simple solution for staying cool: fragrances! By utilizing specific aromatic scents, you can create an oasis of relaxation while battling record-breaking temperatures. Make this summer one filled […]
Memories can be triggered by various sensory inputs; however, perhaps none more potent than scents. A simple whiff could transport one back in time, evoking memories of particular moments or places from their past. An example could be the smell of warm cookies bringing up recollections of grandma’s kitchen or the redolent scent of sunscreen […]
Marketing in the past was more general, interruptive and one-way, and it is no surprise, since it relied almost exclusively on broadcast media such as radio and television. The idea was that the sponsors would pay to support the free programming and therefore had the right to interrupt said programming with their marketing messages. Today […]
Scent is the newest branding tool, as brands seek to create an immersive experience for their customers. Check out these new ways that brands are liberating fragrances from the bottle to create amazing experiences: Innovative scent branding initiatives The only limit is your imagination! Ask your Air Esscentials rep to find out how you can […]
New modifications and interpretations of trademark law are making it easier for you to trademark your signature scent. Scents were first protected as intellectual property in the US in 1991 for a plumeria scent on sewing thread and yarn. Most of the trademarked scents have been for scented products like bubblegum scented sandals, coconut ukuleles […]
Virgin Atlantic airline has recently launched a signature scent on its airplanes. The new scent, named Air, has citrus, rose, eucalyptus and lavender and will be used on all of the airline’s 43 planes. The company will also sell candles with the signature scent. According to Daniel Kerzner, VP of Customer Experience at Virgin Atlantic, […]
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