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Our Blog
Beaches Social Media Event Will Smell Amazing
In less than three weeks, the beautiful Beaches resort in the Turks and Caicos Islands will host a unique event, Social Media on the Sand. …
10 Ways What You Smell Can Change Behavior and Perceptions
Your sense of smell is probably the sense that you most take for granted. In fact, in a survey of people ages 16 to 30, …
Appealing to Millennials with Environmental Scenting
American Millennials, those aged 22-35 in 2018, are close to becoming the largest generation and are expected to surpass the Baby Boomers by 2019. By …
Scent Shown to Reduce School Stress
With a new school year starting, children, particularly high school and college students, will begin experiencing stress from academic, social and time management pressures. Luckily, …
Scent Keeps Customers Engaged on an Emotional Level
A research group recently published a study they did on the emotional effect of scent. They measured the galvanic skin response, like that used in …
How Effective Is Scent in Marketing Eco-Friendly Products?
Everywhere you go, you see products that are labeled as “green” or eco-friendly and this trend is only gathering momentum as consumers demand products that …
Wake Up and Smell the Coffee for a Performance Boost
A new study recently published in the Journal of Environmental Psychology found that the smell of coffee improves performance in math. Researcher Adriana Madzharov, a …
Creating Immersive Sensory Experiences for Fun and Profit
Marketing in the past was more general, interruptive and one-way, and it is no surprise, since it relied almost exclusively on broadcast media such as …
Attention: Scenting in Progress
One of the advantages of scenting is that unlike visual or auditory marketing, it cannot be ignored or tuned out. People can’t shut down their …
The Antidote to the Retail Apocalypse? Scent!
If you see the news, you have undoubtedly heard about “the retail apocalypse,” where brick and mortar stores are going out of business like crazy …
Event Scenting Like the Royals
When Harry wed Meghan, one of the things that made the royal wedding so special was the event’s signature scent. A History of Event Scenting …
Cutting Edge Ways Brands Are Using Scent
Scent is the newest branding tool, as brands seek to create an immersive experience for their customers. Check out these new ways that brands are …
Customer Corner – Hawthorne Jewelry Store
Hawthorne Jewelry has been selling beautiful fine jewelry on Kearney, Nebraska’s main street for over 140 years. But a year and a half ago, they …
Legal Protection for Your Signature Scent
New modifications and interpretations of trademark law are making it easier for you to trademark your signature scent. Scents were first protected as intellectual property …
Customer Corner – Sudsies Dry Cleaners & Laundry
Sudsies is not your ordinary dry cleaner. This upscale, yet friendly company specializes in designer couture wear, and delicate items like wedding dresses, vintage …
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