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The Smell That Satisfies

It’s logical to think that when we smell something delicious, it makes us want to eat that food. But new research shows that may not ...

Do You Have Good Business Scents?

Most studies and discussions concerning ambient scenting revolve around using scent to drive consumer behavior. However, scent can also be used in business environments that ...

Winter Fragrance Guide

It may be cold outside, but all the more reason for it to smell amazing inside! Give your customers a respite from winter weather with ...

Beating Flu Season with Essential Oils

Now that it is nearly winter, we should all be thinking about flu season. The flu last year was particularly nasty, with a hospitalization rate ...

Smells Like Success: Work Scenting in the Gig Economy

Work isn’t what it used to me. In the old days, people would often work for the same company for decades and retire from there ...

Beaches Social Media Event Will Smell Amazing

In less than three weeks, the beautiful Beaches resort in the Turks and Caicos Islands will host a unique event, Social Media on the Sand. ...

10 Ways What You Smell Can Change Behavior and Perceptions

Your sense of smell is probably the sense that you most take for granted. In fact, in a survey of people ages 16 to 30, ...

Appealing to Millennials with Environmental Scenting

American Millennials, those aged 22-35 in 2018, are close to becoming the largest generation and are expected to surpass the Baby Boomers by 2019. By ...

Scent Shown to Reduce School Stress

With a new school year starting, children, particularly high school and college students, will begin experiencing stress from academic, social and time management pressures. Luckily, ...

Scent Keeps Customers Engaged on an Emotional Level

A research group recently published a study they did on the emotional effect of scent. They measured the galvanic skin response, like that used in ...

How Effective Is Scent in Marketing Eco-Friendly Products?

Everywhere you go, you see products that are labeled as “green” or eco-friendly and this trend is only gathering momentum as consumers demand products that ...

Wake Up and Smell the Coffee for a Performance Boost

A new study recently published in the Journal of Environmental Psychology found that the smell of coffee improves performance in math. Researcher Adriana Madzharov, a ...

Creating Immersive Sensory Experiences for Fun and Profit

Marketing in the past was more general, interruptive and one-way, and it is no surprise, since it relied almost exclusively on broadcast media such as ...

Attention: Scenting in Progress

One of the advantages of scenting is that unlike visual or auditory marketing, it cannot be ignored or tuned out. People can’t shut down their ...

The Antidote to the Retail Apocalypse? Scent!

If you see the news, you have undoubtedly heard about “the retail apocalypse,” where brick and mortar stores are going out of business like crazy ...

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