If you have a retail clothing store, you may wonder how the sensory elements (sight, sound, scent, touch and taste) in your store affect customer perceptions. Researchers at the London College of Fashion in the UK decided to find out. They observed and interviewed primarily young, female shoppers in mass market, mid-level and luxury clothing […]
When it comes to business, getting your customers and prospects to remember your business and important features about your product is a top priority. Scent can be a highly effective tool in your marketing toolkit to help make your business memorable. Scent is processed in the limbic system of the brain. In addition to processing […]
Marketing in the past was more general, interruptive and one-way, and it is no surprise, since it relied almost exclusively on broadcast media such as radio and television. The idea was that the sponsors would pay to support the free programming and therefore had the right to interrupt said programming with their marketing messages. Today […]
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