When customers walk into a store, all of their senses are engaged. They see the lighting, colors and displays. They hear the type of music or soundscape and its volume and experience its tempo. They smell the ambient scent, product scent, malodors or lack of scent. They feel the store’s temperature and the products themselves. […]
In this blog, we frequently let you know about new and exciting research on the effects of ambient scent and how it can help businesses and boost sales. Now, researchers have released a new study that analyzes multiple scent studies to draw some overall conclusions. In this meta-analysis, the combination of large amounts of data […]
Everywhere you go, you see products that are labeled as “green” or eco-friendly and this trend is only gathering momentum as consumers demand products that are sustainable, organic and free from harmful chemicals. In fact, almost half of Americans value being environmentally conscious over a growing economy and 90% of consumers consider environmental impact when […]
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