If you own or manage a health club or gym, you know that it is much more cost effective to keep your members than to go get new ones. A new study has discovered exactly how the senses (smell, sight, hearing and touch) impact attraction, retention and cancellation of health club members. The Importance of […]
When you think of going to the movies, one thing that comes to mind may be the smell of popcorn. According to a study done in Portugal, movie theatres will do better and get more repeat business if they add some ambient scent. The Right Fragrance for the Movies The researchers started out by testing […]
Social interaction is universally viewed as a positive thing. People derive numerous benefits from interacting with others, whether they are close family and friends, acquaintances, neighbors or strangers. Some studies have pointed out that it is absolutely necessary for our health and wellbeing. But meaningful social interaction can be elusive when we are increasingly absorbed […]
When it comes to business, getting your customers and prospects to remember your business and important features about your product is a top priority. Scent can be a highly effective tool in your marketing toolkit to help make your business memorable. Scent is processed in the limbic system of the brain. In addition to processing […]
When you sell products, it is easy to measure the effect of a scenting program; more products sold. For service companies, however, things are not as concrete. Can ambient scenting help service companies too? That is what researchers set out to discover. Specifically, they wanted to know how non-noticeable scent in a busy service environment […]
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