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Scent to Reduce Stress & Improve Immune Response

In these turbulent times, ambient scent may be the last thing on your mind. But did you know that hospitals, doctors’ offices, nursing homes and ...

A Lot of What You Think You Know About Marketing Is Wrong

Traditional marketing is based on certain assumptions about the way people take in information and make decisions. For example, that consumers need to pay attention ...

Enhancing Performance on Work Tasks

If you own or manage a business, you want to make sure that your employees are being productive. A surprising way to help workers concentrate ...

Using Scent to Encourage Movement

If you have a large space, there may be times when you want to attract customers or guests to one area. For example, a store ...

The Role of Smell in Health Club Memberships

If you own or manage a health club or gym, you know that it is much more cost effective to keep your members than to ...

Improving Your Retail Fashion Store Environment

If you have a retail clothing store, you may wonder how the sensory elements (sight, sound, scent, touch and taste) in your store affect customer ...

Why Shopping Malls Should Scent

In previous posts about retail scenting, we have concentrated on individual stores. But there is also reason for indoor shopping malls to use environmental scenting. ...

Warm & Fresh Scents and Seasons

Have you ever wondered why we prefer warm scents like vanilla, tobacco, leather and cinnamon in the fall and winter and fresh scents like berries, ...

The Senses in Store Design

When customers walk into a store, all of their senses are engaged. They see the lighting, colors and displays. They hear the type of music ...

The Big Picture on Scent Marketing

In this blog, we frequently let you know about new and exciting research on the effects of ambient scent and how it can help businesses ...

Ambient Scent Is the Star at the Movies

When you think of going to the movies, one thing that comes to mind may be the smell of popcorn. According to a study done ...

How Scent Stimulates Social Interaction

Social interaction is universally viewed as a positive thing. People derive numerous benefits from interacting with others, whether they are close family and friends, acquaintances, ...

Next Level Scenting for Hospitality

If you are a frequent reader of this blog, you know that the hospitality industry was an early adopter of scent marketing (you can read ...

Scent & Body Image Perception

Having an unhealthy perception of your body image can lead to a host of mental disorders, including eating disorders, depression, anxiety, low self esteem, substance ...

Forget Me Not: Scent and Memory

When it comes to business, getting your customers and prospects to remember your business and important features about your product is a top priority. Scent ...

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