Scientists have known for decades that scent influences our emotions and moods since it is processed in the limbic system, the seat of our emotions and associative memory in the brain. Although an individual’s specific experiences shape scent preferences, many scent-emotion connections are very common. For example, most people feel happier and more positive when […]
Tag: emotions
Scent Keeps Customers Engaged on an Emotional Level
A research group recently published a study they did on the emotional effect of scent. They measured the galvanic skin response, like that used in a lie detector test, to determine individuals’ emotional reaction to scent. The study The study tested 50 people, split into a test group and a control group. All participants were […]