Tag: cognitive effect of scent

Wake Up and Smell the Coffee for a Performance Boost

A new study recently published in the Journal of Environmental Psychology found that the smell of coffee improves performance in math. Researcher Adriana Madzharov, a business professor from the Stevens Institute of Technology, did an experiment where 100 undergraduate students took a 10-question GMAT algebra test. Half of the students were exposed to coffee fragrance […]

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