Ambient Scent Is the Star at the Movies

When you think of going to the movies, one thing that comes to mind may be the smell of popcorn. According to a study done in Portugal, movie theatres will do better and get more repeat business if they add some ambient scent. The Right Fragrance for the Movies The researchers started out by testing different scents for pleasantness and …

How Scent Stimulates Social Interaction

Social interaction is universally viewed as a positive thing. People derive numerous benefits from interacting with others, whether they are close family and friends, acquaintances, neighbors or strangers. Some studies have pointed out that it is absolutely necessary for our health and wellbeing. But meaningful social interaction can be elusive when we are increasingly absorbed in phones and other technology. …

Next Level Scenting for Hospitality

If you are a frequent reader of this blog, you know that the hospitality industry was an early adopter of scent marketing (you can read about the history of scent marketing here). Many of the well-known hotel and resorts chains scent their lobbies, many of them with signature scents. This includes Hyatt, Mandarin Oriental, Westin, Le Meridien, Ritz Carlton and …

Scent & Body Image Perception

Having an unhealthy perception of your body image can lead to a host of mental disorders, including eating disorders, depression, anxiety, low self esteem, substance abuse and suicide. Unfortunately, the incidence of negative body image is extremely high especially among women and girls. About half of 13-year old girls said they were unhappy with their bodies. This percentage increased to …

Forget Me Not: Scent and Memory

When it comes to business, getting your customers and prospects to remember your business and important features about your product is a top priority. Scent can be a highly effective tool in your marketing toolkit to help make your business memorable. Scent is processed in the limbic system of the brain. In addition to processing emotion, the limbic system is …

Making Shopping Fun

There are two kinds of consumers: hedonic and utilitarian. Hedonic means that the person is more likely to evaluate a product or store based on pleasantness and fun. Utilitarian means they are more focused on product features and price. Although people evaluate products and stores based on a combination of pleasantness and function, most people tend to put more emphasis …

Scenting for Seniors’ Well-being

While you want your assisted living facility or nursing home to smell nice so that it is pleasant for visiting prospective families and the seniors who live there, there are other compelling reasons to use scent in your facility. Many scents can have therapeutic uses that can help your residents. Memory care and cognition Fragrance has been used in healthcare …

Scenting for Nursing Homes & Assisted Living Facilities

Over 800,000 older Americans live in assisted living facilities and another 1.5 million live in nursing homes. The population of people 65 years and older is expected to reach 78 million people by 2030, more than the number of children for the first time in US history. Because of this demographic shift and longer life expectancies, more and more seniors …

Fighting Smoke with Scent

If you are a cigarette smoker who wants to quit, there is some good news. Sniffing a pleasant scent can help reduce cigarette craving significantly. Nearly 40 million Americans and a billion people worldwide smoke cigarettes. Most of those want to quit and about half of smokers say they have tried to quit within the past year. Unfortunately, almost half …

Fragrance Innovations and Trends

It is no secret that people have different ideas of what smells good. Nevertheless, fragrance preferences can shift over time due to cultural forces. It is a good idea for businesses that use environmental scenting to be aware of the trends. Below are some trending fragrances that may lead you to rethink and expand your fragrance choices. Fragrance Trends 2019 …

Safety Scents

The sense of smell evolved early as a sort of early warning system, to alert our ancestors to danger from spoiled food, fire, poisons, predators and other threats. Because smell is so important as a safety device, we react nearly instantaneously to it, much faster than to visual stimuli, sound, touch or taste. In our modern world, although we don’t …

Scent for Service Businesses

When you sell products, it is easy to measure the effect of a scenting program; more products sold. For service companies, however, things are not as concrete. Can ambient scenting help service companies too? That is what researchers set out to discover. Specifically, they wanted to know how non-noticeable scent in a busy service environment influenced customers’ perception of service …