WPC Event

AIR ESSCENTIALS TO SPONSOR WORLD PERFUMERY CONGRESS AND UNVEIL INNOVATIVE WI-FI ENABLED SCENT DIFFUSER

Miami, FL  (June 13, 2016) – Air Esscentials, a leading global provider of scent marketing solutions based in Miami, announced today that it will be a sponsor of the premier international fragrance event, the World Perfumery Congress.  The 2016 World Perfumery Congress, which is held every two years, is taking place in Miami Beach June 13-15. The WPC draws perfumers and fragrance professionals from all over the globe, and Air Esscentials is poised to make a big splash when it unveils its innovative environmental scenting unit at this year’s event.

While makers of personal fragrance and fragrance for everyday products like detergents, lotions and other cleaning and personal care items have been participating in the WPC since its inception, Air Esscentials is leading a new trend to include a beautiful fragrance in both commercial and residential spaces. Environmental scenting has been proven to have a number of positive effects on both businesses and individuals. For example, a pleasant scent has been shown to improve retail sales and boost repeat business. It has been used successfully by top hospitality and retail companies for strong branding and excellent customer experience. Research has also shown that ambient scent can positively impact individual well-being by making people feel more relaxed, improving mood and sharpening cognition.

Air Esscentials is taking advantage of the large international attendance at the World Perfumery Congress to introduce its new, wi-fi enabled commercial scent diffuser, the AE4000. This machine connects to the local wi-fi network, allowing it to be continually monitored from anywhere in the world. When fragrance oil is running low or if there is any other problem, Air Esscentials will be notified so they can immediately respond and ensure that scent delivery is never interrupted.

“We are thrilled to sponsor the World Perfumery Congress because it is the world’s most prestigious fragrance event,” said Spence Levy, President of Air Esscentials. “The new AE4000 diffuser will enable businesses to effortlessly provide a pleasant fragrance for their customers and will open up a whole new realm to the fragrance industry.”

Attendees can get a peek of the AE4000 by stopping by Air Esscentials’ booth #200B.