MIAMI, Oct. 13, 2015 /PRNewswire/ — Air Esscentials, a leading global provider of scent marketing solutions based in Miami, announced today that it will scent the LUXURY Miami jewelry and watch buying event October 14-16, 2015 at the Miami Beach Convention Center. LUXURY Miami is produced by JCK, the premier jewelry and watch industry publication, where the most elite talent and design collections in the jewelry and watch industries will showcase their latest designs to over 300 luxury retailers from the US, Caribbean and Latin America.
LUXURY Miami will be scented with a signature scent created by Air Esscentials. The upscale fragrance features crisp fresh mint leaves, chamomile and the refreshing note of bergamot, perfectly suited for the luxury jewelry event. Air Esscentials will also be providing luxury candles with the same custom fragrance to attendees.
Research has shown that dispersing a pleasant scent has a powerful effect in retail settings: increasing sales, encouraging customers to stay longer, improving customer evaluations of the brand and increasing their intentions to return to the store again. Luxury retailers and hotels such as Hugo Boss, Jimmy Choo, and the Ritz Carlton have been using scent marketing for years.
“For years JCK has understood that the environment that we shop in can make a big difference in purchasing and perception. JCK has teamed up with the scent marketing and branding specialists at Air Esscentials to enhance the environment of the LUXURY Ballrooms in order to create a luxurious buying experience,” says Sarin Bachmann, the Event Director of JCK.
“We have scented a number of luxury retailers including jewelry stores with very positive results,” adds Spence Levy, President of Air Esscentials. “Now, luxury jewelry designers and stores will be able to enjoy a shopping experience enhanced with scent and can experience first hand how scent marketing can help them sell more.”
Air Esscentials is also a LUXURY Miami sponsor. Attendees can find out more about scent marketing by visiting them in Booth L1100.