Example Uses
Casino fragrance can create a relaxing and inviting environment that gamers won’t want to leave.
To trigger an emotional connection with your guests to your property.
Build a multi-sensory experience in public areas.
Eliminate offensive odors including smoke, mildew and other unintentional smells.
Why Scenting Works?
What we smell affects our emotions by 75%
The limbic system controls memory and emotions. The only sense directly hard-wired to the limbic system is the sense of smell.
Building a stronger emotional association between customers and brand through multi-sensory marketing directly translates to higher prices consumers are willing to pay.
Gamblers plunked 45% more quarters into slot machines when a Las Vegas casino was scented with a pleasant smell. When Hirsch increased the odor level, he found spending increased by 53%
Sheryl Stolberg
June 1994
