Health Care

 

Most Healthcare professionals are aware of the powerful impact of scent.

Studies have shown that scent can be used in many applications; to positively affect the behaviors and emotions of patients and staff. Discover how professionals implement the power of scent in their facilities below.

Different areas of your healthcare facility probably have distinct, if not so subtle aromas. For most areas, these aromas are often accidental, unplanned and even undesired. Have you considered the impact of these aromas on your employees and patients? Now, you can easily and cost effectively benefit from scientifically proven scent technology and scent marketing in healthcare, which will enhance the healthcare experience for your patients.

Example Uses

Vanilla has been used in MRI facilities to decrease claustrophobia and tension. A Florida facility saw a significant decrease in the number of people who needed sedation, and had a 50% decrease in cancellations

Calming scents are appropriate to aid in relaxing patients in stressful situations caused by pre-surgery angst, dental surgery, and in blood clinics. Vanilla and Lavender are recommended.

Neutralizing scents can be used to remove malodors in wound care wards, gastro wards, geriatric wards, oncology wards (it is inappropriate in areas where patients are receiving chemotherapy as patient often have a heightened sense of smell, and any smell can cause these patients discomfort).

At Vanderbilt University Medical Center, the emergency room scents have changed. WZTV says aromatherapy is helping doctors and nurses in Vanderbilt’s ER feel calmer and it’s improving the mood. The ER’s Wellness Committee tested the oils to not only improve the smells, but also the workplace. “We wanted oils that would help decrease stress and increase energy,” says Teresa Surges, nurse and project co-leader.

Eucalyptus can be used to treat malodors, and has antibacterial properties. Citrus scents are uplifting fragances, which can help ease anxiety. Research in Japan is being undertaken to understand the influence scent and the use of essential oils has on the treatment of Alzheimer’s desease. (Miyazawa, 2006, Inhibition of Acetylcholinesterase Activity by Tea Tree Oil & Constituent Terpenoids).

Why Scenting Works?

What we smell affects our emotions by 75%

The limbic system controls memory and emotions. The only sense directly hard-wired to the limbic system is the sense of smell.

Building a stronger emotional association between customers and brand through multi-sensory marketing directly translates to higher prices consumers are willing to pay.

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