Grocery Stores all over the world are using scent to increase product sales and remove malodors.
Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a product – could be the next step toward more effective advertising. Researchers came to this conclusion through four studies of products most of us would like to smellize: cookies and cake.
The researchers found that imagining what a tasty food smells like increases these types of responses only when the consumer also sees a picture of the advertised product. The researches also found that actually smelling the advertised product was even more effective on the various measures of consumer response than merely imagining the smells.
Science Daily, Temple University, 19 February 2014
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