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Safety Scents

The sense of smell evolved early as a sort of early warning system, to alert our ancestors to danger from spoiled food, fire, poisons, predators …

Scent for Service Businesses

When you sell products, it is easy to measure the effect of a scenting program; more products sold. For service companies, however, things are not …

Scent’s Effect on Calorie Consumption

Can the type of ambient scent influence how many calories you consume? Scientists say yes. Temperature and Appetite Scientists know that ambient temperature influences appetite …

Sensory Design for Your Spa

If you have a spa or are designing one, you should pay particular attention to its sensory design. This includes sight (lighting, color scheme, cleanliness), …

Sense-sational Luxury Marketing

More different types of businesses are recognizing how multi-sensory marketing can enhance their brand, make customers feel comfortable and ultimately, sell more. This trend is …

Sparkling Scents for Your Jewelry Store

Do you want to increase sales in your jewelry store? Try using environmental scenting. Environmental, also known as ambient scenting, is a marketing strategy where …

Scent Increases Sales of Vacation Tours

A recent study of using ambient scent in a travel agency showed that the use of scent had a direct and significant effect on the …

I Second That Emotion

Scientists have known for decades that scent influences our emotions and moods since it is processed in the limbic system, the seat of our emotions …

Sleep Scents

Americans have a big problem with not getting enough zzz’s; somewhere between 50 and 70 million US adults have a sleep disorder. More than a …

Brick and Mortar 2.0

The Smell That Satisfies

It’s logical to think that when we smell something delicious, it makes us want to eat that food. But new research shows that may not …

Do You Have Good Business Scents?

Most studies and discussions concerning ambient scenting revolve around using scent to drive consumer behavior. However, scent can also be used in business environments that …