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Our Blog
Improving Your Retail Fashion Store Environment
If you have a retail clothing store, you may wonder how the sensory elements (sight, sound, scent, touch and taste) in your store affect customer …
Why Shopping Malls Should Scent
In previous posts about retail scenting, we have concentrated on individual stores. But there is also reason for indoor shopping malls to use environmental scenting. …
Warm & Fresh Scents and Seasons
Have you ever wondered why we prefer warm scents like vanilla, tobacco, leather and cinnamon in the fall and winter and fresh scents like berries, …
The Senses in Store Design
When customers walk into a store, all of their senses are engaged. They see the lighting, colors and displays. They hear the type of music …
The Big Picture on Scent Marketing
In this blog, we frequently let you know about new and exciting research on the effects of ambient scent and how it can help businesses …
Ambient Scent Is the Star at the Movies
When you think of going to the movies, one thing that comes to mind may be the smell of popcorn. According to a study done …
How Scent Stimulates Social Interaction
Social interaction is universally viewed as a positive thing. People derive numerous benefits from interacting with others, whether they are close family and friends, acquaintances, …
Next Level Scenting for Hospitality
If you are a frequent reader of this blog, you know that the hospitality industry was an early adopter of scent marketing (you can read …
Scent & Body Image Perception
Having an unhealthy perception of your body image can lead to a host of mental disorders, including eating disorders, depression, anxiety, low self esteem, substance …
Forget Me Not: Scent and Memory
When it comes to business, getting your customers and prospects to remember your business and important features about your product is a top priority. Scent …
Making Shopping Fun
There are two kinds of consumers: hedonic and utilitarian. Hedonic means that the person is more likely to evaluate a product or store based on …
Scenting for Seniors’ Well-being
While you want your assisted living facility or nursing home to smell nice so that it is pleasant for visiting prospective families and the seniors …
Scenting for Nursing Homes & Assisted Living Facilities
Over 800,000 older Americans live in assisted living facilities and another 1.5 million live in nursing homes. The population of people 65 years and older …
Fighting Smoke with Scent
If you are a cigarette smoker who wants to quit, there is some good news. Sniffing a pleasant scent can help reduce cigarette craving significantly. …
Fragrance Innovations and Trends
It is no secret that people have different ideas of what smells good. Nevertheless, fragrance preferences can shift over time due to cultural forces. It …
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