Do You Have Good Business Scents?

Most studies and discussions concerning ambient scenting revolve around using scent to drive consumer behavior. However, scent can also be used in business environments that are business-to business (B2B) and corporate internal meetings and workspaces. As the sense most closely tied to emotion and mood, smell can work to help us feel more confident, alert, calm or cooperative. Confidence When …

Winter Fragrance Guide

It may be cold outside, but all the more reason for it to smell amazing inside! Give your customers a respite from winter weather with seasonal scents that will make them feel cozy, nostalgic and in the mood to spend money with you. Be sure to use winter appropriate fragrances at this time of year, or your atmosphere will feel …

Beating Flu Season with Essential Oils

Now that it is nearly winter, we should all be thinking about flu season. The flu last year was particularly nasty, with a hospitalization rate of 107 per every 100,000 people, a record breaker. We do not know what this year will bring, but it never hurts to be prepared. Even if you get the flu shot, there is no …

Smells Like Success: Work Scenting in the Gig Economy

Work isn’t what it used to me. In the old days, people would often work for the same company for decades and retire from there with a pension and a gold watch. Today, the Internet has enabled a transformation of the workplace, with millions of Americans participating in the “gig economy.” The Freelance Revolution This includes freelancers, people who share …

Beaches Social Media Event Will Smell Amazing

In less than three weeks, the beautiful Beaches resort in the Turks and Caicos Islands will host a unique event, Social Media on the Sand. On October 17-21, over 100 parenting bloggers will be attending this invitation-only conference where they will learn how to sharpen their social media skills. Since Beaches is a family-friendly, all inclusive resort, kids are welcome …

10 Ways What You Smell Can Change Behavior and Perceptions

Your sense of smell is probably the sense that you most take for granted. In fact, in a survey of people ages 16 to 30, more than half of them (53%) said they would rather give up their sense of smell than their laptop or mobile phone. Although the sense of smell is highly important in some indigenous cultures, it …

Appealing to Millennials with Environmental Scenting

American Millennials, those aged 22-35 in 2018, are close to becoming the largest generation and are expected to surpass the Baby Boomers by 2019. By next year, the ranks of Millennials will be around 73 million, compared to roughly 72 million Baby Boomers. Since they are such a large proportion of the population and are now adults with disposable income, …

Scent Shown to Reduce School Stress

With a new school year starting, children, particularly high school and college students, will begin experiencing stress from academic, social and time management pressures. Luckily, researchers in Korea have discovered a highly effective technique to reduce student stress: scent. Female high school students were exposed to bergamot essential oil or a scentless carrier oil during school.ย  At the end of …

How Effective Is Scent in Marketing Eco-Friendly Products?

Everywhere you go, you see products that are labeled as โ€œgreenโ€ or eco-friendly and this trend is only gathering momentum as consumers demand products that are sustainable, organic and free from harmful chemicals. In fact, almost half of Americans value being environmentally conscious over a growing economy and 90% of consumers consider environmental impact when making a purchase. A study …

Wake Up and Smell the Coffee for a Performance Boost

A new study recently published in the Journal of Environmental Psychology found that the smell of coffee improves performance in math. Researcher Adriana Madzharov, a business professor from the Stevens Institute of Technology, did an experiment where 100 undergraduate students took a 10-question GMAT algebra test. Half of the students were exposed to coffee fragrance in the testing room and …

Creating Immersive Sensory Experiences for Fun and Profit

Marketing in the past was more general, interruptive and one-way, and it is no surprise, since it relied almost exclusively on broadcast media such as radio and television. The idea was that the sponsors would pay to support the free programming and therefore had the right to interrupt said programming with their marketing messages. Today we have nearly limitless sources …