Scent’s Effect on Calorie Consumption

Can the type of ambient scent influence how many calories you consume? Scientists say yes. Temperature and Appetite Scientists know that ambient temperature influences appetite because the human body tries to maintain an optimal body temperature. The colder it gets, the more people expend energy through activities like shivering. To counteract the calories burned, they eat more food. They not …

Sensory Design for Your Spa

If you have a spa or are designing one, you should pay particular attention to its sensory design. This includes sight (lighting, color scheme, cleanliness), sound (noise, music), feel (temperature, comfort) and smell (ambient scent, product scents and outside scents). Sight and Sound Spa goers preferred natural materials for the spa design, favoring wood (37%), stone (33%), glass (23%) over …

Sense-sational Luxury Marketing

More different types of businesses are recognizing how multi-sensory marketing can enhance their brand, make customers feel comfortable and ultimately, sell more. This trend is even more apparent in luxury and high-end products. Jewelry Stores For example, a number of independent jewelry stores are using multi-sensory marketing. Dianna Rae Jewelry in Lafayette, LA prepares for customers like you might get ready …

Sparkling Scents for Your Jewelry Store

Do you want to increase sales in your jewelry store? Try using environmental scenting. Environmental, also known as ambient scenting, is a marketing strategy where you diffuse a pleasant fragrance in your store. Research has shown that scenting retail stores increases linger time, increases dollar sales, improves customer perception and satisfaction and leads to more repeat business. In many respects, …

Scent Increases Sales of Vacation Tours

A recent study of using ambient scent in a travel agency showed that the use of scent had a direct and significant effect on the sales of vacation tours. Not only did sales increase during the period of time when the agency was scented, but the sales boost also lingered a little afterwards. A travel agency in Eastern Europe was …

Sleep Scents

Americans have a big problem with not getting enough zzz’s; somewhere between 50 and 70 million US adults have a sleep disorder. More than a third (37.9%) report unintentionally falling asleep during the day at least one time in the previous month. Even more alarming, nearly 5% said they had nodded off or fallen asleep while driving in the previous …

The Smell That Satisfies

It’s logical to think that when we smell something delicious, it makes us want to eat that food. But new research shows that may not be the case. Researchers at the University of South Florida conducted an experiment where they exposed subjects to either the smell of strawberries or cookies and then offered them a choice of eating a cookie …

Do You Have Good Business Scents?

Most studies and discussions concerning ambient scenting revolve around using scent to drive consumer behavior. However, scent can also be used in business environments that are business-to business (B2B) and corporate internal meetings and workspaces. As the sense most closely tied to emotion and mood, smell can work to help us feel more confident, alert, calm or cooperative. Confidence When …

Winter Fragrance Guide

It may be cold outside, but all the more reason for it to smell amazing inside! Give your customers a respite from winter weather with seasonal scents that will make them feel cozy, nostalgic and in the mood to spend money with you. Be sure to use winter appropriate fragrances at this time of year, or your atmosphere will feel …

Beating Flu Season with Essential Oils

Now that it is nearly winter, we should all be thinking about flu season. The flu last year was particularly nasty, with a hospitalization rate of 107 per every 100,000 people, a record breaker. We do not know what this year will bring, but it never hurts to be prepared. Even if you get the flu shot, there is no …